1. Essentials of Media planing: a Marketing viewpoint
Author: / Arnold M. Barban, Steven M.Cristol, Frank J.Kopec
Library: Central Library and Document Center of Arak University (Markazi)
Subject: Planing(marketing),Marketing
Classification :
658
.
4012
B228e
1987
2. Essentials of media planning
Author: / Arnold M.Barban Steohen M.Cristol Franl J.Kopek,Barban
Library: Central Library and Documents Center of Tehran University (Tehran)
Subject: Advertising madia planning,Marketing
Classification :
HF
5825
.
5
.
B37